WE'RE HERE TO MAKE YOU HAPPY

OUR STORY

FOREO is the world's leading beauty-tech brand, headquartered in Stockholm, Sweden. Our passionate, fun-loving team lives to put an extra dash in your step as you walk out the door! When you feel good, you look good - and our mission is complete.  

To make this happen, we’re bringing a new standard of high-end beauty solutions to a wider audience than ever before. That’s also why we’re called FOREO, short for “For Every One” It’s because we strive to create groundbreaking, accessible solutions that bring happiness and benefit to everyday lives.

The FOREO team continues to grow. We’ve gone from two employees who signed up to our Swedish headquarters in 2013, to over 2,000 beautiful people in just four years. We’ve also shipped more than 10 million FOREO products in 2017 alone – when something works, word spreads fast.
FOREO is not a traditional beauty company. Yet the LUNA™ skincare device has already taken the industry by storm, lighting up 10,000 stores in more than 70 countries.

We’re not an electric toothbrush brand either, but the ISSA™ signaled probably the biggest revolution in dental care for more than half a century.

Our secret is that we’re always looking to create ideas that provoke a change for the better. We don’t limit ourselves to just one type of product or one industry; we focus on where we can do the greatest good.

That’s what makes the FOREO journey such an exciting one. We’re not just here to surprise you; we’re here to surprise ourselves, and we’d love for you to join the ride.



WHAT IT'S LIKE IN FOREO?