Proudly born upon the Stockholm panorama, FOREO was founded in 2013, with the idea of making everyday life better in mind. Since then, it quickly expanded into a progressive beauty-tech business, pushed the boundaries of the industry and created a new niche where beauty and tech met human touch.
Today, we are a thriving family of over 3000 beautiful people scattered across 80+ countries worldwide.
The 'you can't have your cake & eat it too' people lied. Coming from a creative private business, I was a bit uneasy about the 'C' word (corporate). I felt it was cold, machine-like & limiting. After a year in FOREO, I'm pleasantly surprised that such a global enterprise still holds the startup freedom of thought so close to heart. It's been a rewarding journey of discovery, professional & personal, as well as a bonding experience. Now I spend my time with unusual, capable & fun individuals channeling their unique talents, personalities, and points of view into building a more beautiful tomorrow & democratizing the premium, exclusive tech as a global movement in improving life, health & wellbeing of everyday people... and it's a wild ride.
Lana,
Copywriter, Zagreb
Working in FOREO is never boring. Everyday challenges and ideas are mixed with a multinational environment, space for your own ideas, an invitation to gain new skills, and lots of fun. YES work here could be fun! (BTW sometimes I don't even feel like I'm working, because it brings me joy.) What is more, you can truly be yourself as FOREO is an inclusive company.
Zofia,
Digital Media Specialist, Warsaw
I love that you can do a little bit of everything - You can have autonomy, always try new things, planning and executing, communicating with customers and global team. But the best thing is my co-workers and the fast paced nature of this company.
Jorge,
Head of Business Development, Mexico
FOREO is the place in which I found space for my double soul: analytical yet creative; where I can actually convert concepts into concrete regional projects that can make a real impact. FOREO is not a traditional beauty company. It’s a highly dynamic and ever-evolving environment in which voices are truly heard, imagination is stimulated, individuality is celebrated and people work together to produce ideas that provoke a change for the better. In FOREO sky is the limit, and that’s what makes the journey such an exciting one!
Vincenzo,
Head of Marketing, Milano
I came to an unknown world when I joined FOREO. Digital, Innovative, Fast-paced. I have grown professionally surrounded by an awesome team from diverse backgrounds with a global mindset. I believe in our products our brand and our vision and it has been a privilege to work in FOREO across 3 countries in 2 continents
Mario,
Global Commercial Director, Madrid
FIRST EVER DIY FACE MASK BASE
The greatest smart devices need the highest quality cosmetics, right? And what’s better than working with nature herself? Grab your fruits and veggies and take them to another level with Imagination - the first DIY mask base for all skin types.
IMAGINATION,
2021
WORLD'S FAVOURITE CLEANSING DEVICE
When we created our first baby, LUNA™, we knew we had something revolutionary. What we couldn't have known was how fast the news would spread by word of mouth. This is how it all started, with today’s world’s best cleansing device. Since then, our LUNA family has grown. A lot, as you can see.
LUNA Family,
est. 2013
CRAZIEST LAUNCH EVER
When we introduced UFO, there was only one way of letting everybody know of its amazingness. So we offered the craziest experience for all senses at CES in 2018. It even had chainsaws.
CES,
2018
THE MICROCURRENT FACELIFT REVOLUTION
In this day and age, where rejuvenation and glow is a high priority, we created the cutest and smartest microcurrent device for everyday use.
BEAR,
2020
YES, SHOPPING BUT LIVE
We go the extra mile with everything we do. So we revolutionized the shopping experience - our Live Shopping event premiered in 2021 and it’s here to stay.
SkinposiTVty,
2021
THE ORAL CARE REVOLUTION
Not your basic electric toothbrush. Born on Croatian island of Vis to bring smiles to every person’s beautiful face. Fun fact: our ISSA was a hygiene essential of Star Trek’s crew.
ISSA Family,
est. 2014
UFO HAS LANDED
Landed on Earth for one purpose - to take care of human skin. This out-of-the-world (literally) family redefined at-home-self-care once again.
UFO Family,
est. 2018
CELEBRATING YOUNIQUENESS
To celebrate all real-life heroes and YOUnique humans around the globe, we created a one-of-a-kind limited product - FOREO's LUNA™ 3 Be YOUnique. It’s our way of giving back to people who push the boundaries, challenge the standards and aren’t afraid to be different.
Special LUNA,
2021
Melbourne, Australia | Sarajevo, Bosnia & Herzegovina | Suzhou, Jiangsu Province, China | Shanghai, China | Zagreb, Croatia | Paris, France | Nűrnberg, Germany | Tokyo, Japan | Ciudad de México, México | Warszawa, Poland | Moscow, Russia | Beograd, Serbia | Singapore, Singapore | Madrid, Spain | Stockholm, Sweden | Bangkok, Thailand | Istanbul, Turkey | London, United Kingdom | Las Vegas, Nevada, USA
