Influencer & Content Marketing Lead (Vietnam)
Location: Vietnam
Reports to: Global Marketing Manager & General Manager, SEA
About FOREO:
FOREO is a wildly innovative community of 3,000+ revolutionaries who choose bold over boring, every time. This Swedish beauty-tech company is forever hungry for something new—whether it’s a groundbreaking high-tech beauty device or an unorthodox way to work smarter. If you’re ready to break molds and challenge standards, you’ve found your tribe.
The Opportunity:
We are seeking a strategic and hands-on Influencer & Content Marketing Lead to own and elevate our brand presence in the dynamic Vietnam market. This is a pivotal role where you will be the architect of our influencer strategy and a key driver of organic growth. You will not only craft compelling campaigns but also lead a small, mighty team, collaborating with global leaders to make a measurable impact on our business.
This role is a key pillar of our marketing in Vietnam, with the clear opportunity to build the influencer marketing function and grow into a local or even regional leadership position.
Your Mission:
To build FOREO's brand love and market share in Vietnam by developing and executing a data-driven, creative, and cost-effective influencer and content marketing strategy that increases visibility, engagement, and sales.
Develop and implement the quarterly/annual influencer & content marketing strategy for the Vietnam market.
Plan and execute end-to-end influencer campaigns, from brief to launch, ensuring they are compelling, on-brand, and drive key business metrics (traffic, engagement, conversion).
Research and analyze various content advertising opportunities, negotiate contracts to ensure cost-effectiveness and maximum ROI.
Proactively identify, recruit, and build lasting relationships with a network of key content creators (KOLs), establishing FOREO as their top-tier partner.
Continuously explore new and relevant influencers to tap into fresh audiences and drive customer acquisition.
Brief and manage influencers to deliver high-quality, engaging content (text, image, video) that uniquely communicates product benefits.
Track, analyze, and report on campaign performance against KPIs (brand mentions, engagement, traffic, conversion, sales contribution).
Utilize local insights, social media dynamics, and competitor analysis to continuously optimize strategies.
Protect and enhance the online reputation of our products.
Manage and mentor one direct report, fostering a culture of excellence and proactive problem-solving.
Manage the end-to-end influencer process: contracts, payments, and database management.
Provide logistical support for local and global campaign launches.
Collaborate effectively with the General Manager and Global Marketing teams to align market activities with global brand objectives.
Who You Are:
You have a Bachelor’s degree in Communications, Marketing, or a related field.
You possess 1-3 years of hands-on experience in Digital PR, Influencer Marketing, or Content Marketing, specifically within the Vietnam market.
You are fluent in English and Vietnamese with exceptional written and verbal communication skills.
You are a natural networker—happy to meet editors and KOLs face-to-face, get them excited about our products, and build genuine partnerships.
You are highly organized and proactive, with experience using project management software, G-Suite, and social media platforms. Knowledge of Google Analytics is a plus.
You thrive in a fast-paced, visible environment, juggling multiple priorities without sacrificing your critical eye for excellence.
You are results-driven, highly motivated, and take full ownership of your outcomes.
You are ready for occasional national and international travel.
The ideal candidate will show a proactive and positive attitude, taking ownership of tasks and anticipating next steps without the need for constant supervision. This person should be able to move projects forward efficiently, suggest improvements, and identify opportunities to strengthen the market’s performance.
We are looking for someone dynamic, solution oriented, and able to deliver results quickly and with precision. Agility, energy, and the ability to adapt to fast changing priorities are essential to succeed in this role, as well as maintaining an open and constructive communication with both local and global teams.
Why You’ll Love FOREO:
Impact & Visibility: You will work for a global beauty-tech brand and see the direct impact of your work on local and global campaigns.
Autonomy to Innovate: You are encouraged to bring fresh ideas to the table and experiment daily. We trust you to take the lead and simply "notify," not "ask for permission."
Growth Trajectory: This is not just a job; it's a career launchpad within a fast-growing company. We invest in our high-potential talent.
A Team of Revolutionaries: You will become part of a highly skilled, international, and supportive team that values knowledge-sharing and bold thinking.
Ready to Revolutionize Beauty-Tech with Us?
If you are a proactive marketing professional with a passion for influencers and a drive to deliver results, we want to hear from you.
Please submit your CV in English.
Please note that only shortlisted candidates will be contacted. All applications will be considered under the terms and conditions of confidentiality in accordance with the regulations of personal data protection.