Key Responsibilities
1. Competitive & Cross-Industry Research
● Competitor Audits: Conduct weekly "Storefront Checks" of direct competitors to track their pricing shifts, hero-bundle structures, and GWP thresholds.
● Trend Spotting: Monitor non-competitor "Best-in-Class" brands (e.g., global beauty or electronics giants) to identify innovative merchandising tactics that can be adapted for our channels.
● White Space Analysis: Identify opportunities and products where brand competitors are deploying new promotional mechanics on marketplace platforms and in retail activations.
2. Channel Product Strategy
● Assortment Planning: Define the right product mix per channel — what goes online, what goes in-store, and what warrants cross-channel placement — based on consumer demand, inventory position, and brand strategy.
● Launch Sequencing: Collaborate with commercial and marketing teams to plan how new products are introduced across channels, prioritizing by readiness, sell-through potential, and strategic fit.
● Range Rationalization: Continuously review the active assortment to identify underperforming SKUs and recommend listings to retire or reposition.
● Retail Activation Support: Collaborate with retail and trade marketing teams on planogram recommendations, in-store promotional fixtures, and seasonal shelf strategies.
3. Pricing Architecture & Promotion Strategy
● Master Price List Management: Own the master price list across SGD, MYR, VND, PHP, IDR, INR — accounting for platform fees, retailer margins, FX, and promotional costs.
● Channel Price Integrity: Ensure pricing consistency and protect brand positioning across online and offline channels, minimizing channel conflict and unauthorized undercutting.
● Strategic Kitting & GWP: Design GWP tiers and strategic bundles (online and in-store) that increase AOV while protecting margin.
● Promotional ROI: Evaluate the cost-effectiveness of every promotional mechanic before recommending execution.
4. Analytics, Forecasting & Inventory Planning
● Performance Reporting: Build and maintain dashboards in Tableau tracking sell-through, SKU profitability, and channel performance.
● Product Profitability Analysis: Conduct SKU-level and bundle-level P&L analysis tracking contribution margin after all cost inputs — identifying your most and least profitable products per channel.
● Demand Forecasting: Develop demand forecasts by SKU and channel to feed into procurement and replenishment planning.
● Inventory Planning: Work with supply chain and operations to maintain optimal stock cover per channel, flag overstock and understock risks early, and align reorder points to promotional calendars.
● Post-Campaign Analysis: Conduct structured post-mortems on every major promotion and feed learnings back into the next planning cycle.
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Candidate Requirements
● Experience: 3–5 years in Omnichannel Merchandising, Category Management, or Trade Marketing across digital and physical retail.
● Analytical Prowess: Advanced proficiency in Google Sheets and Excel; experience with Tableau required.
● Commercial Acumen: Able to build margin models and translate data into clear commercial recommendations.
● Regional Nuance: Familiarity with SEA retail dynamics across online platforms and offline trade (department stores, specialty beauty, pharmacy, travel retail).
● Multi-Market Background: Experience in a multi-brand, multi-market environment is a strong plus.
Success Metrics (KPIs)
1. Promotional Effectiveness: Revenue uplift, margin outcome, and AOV impact per campaign versus baseline — reviewed post-activation.
2. Margin Protection: Net margin maintained per channel, tracked monthly.
3. Market Agility: Speed from trend identification to activation.
4. Merchandizing Landscape: Monthly checks on close competitors stores for content, pricing & promo.